Skip to content
Cycling '74

Cycling '74

Schedule an introduction

Company details

Type
Independent Software Vendor
Company size
Small
Industry focus
Media & Entertainment

Relevant knowledge base articles

Article

What is tail spend management in software?

Read moreArticle

What is shadow IT and why is it a risk?

Read moreArticle

What is vendor consolidation and how do you approach it?

Read moreCompliance guide

NIS2: everything you need to know about the cybersecurity law and software procurement

Read moreCompliance guide

DORA explained: impact on software procurement in the financial sector

Read moreArticle

Software audits: how do they work and how do you protect yourself?

Read moreArticle

Software licensing models explained: subscription, perpetual and usage-based

Read more

Sharper purchasing with Cycling '74?

SoftVaro negotiates the best deal for you with Cycling '74. Independent, transparent and within 24 hours.

Schedule an introductionView all suppliers

Change language

More pages

Cookie preferences

Choose per category what we may place. Strictly necessary cookies cannot be turned off.

  • Third-party analytics (Google)

    Google Analytics 4 for product improvement: page views, time on page, button clicks. In addition to our own privacy-friendly Umami (always active, no consent required). Data is transferred to Google in the US — under Standard Contractual Clauses.

  • Marketing

    Leadinfo identifies companies visiting the site by IP address, for B2B lead follow-up (no personal data of individual visitors). Google Ads sets advertising cookies for remarketing and conversion measurement; this transfers data to Google in the US under the Standard Contractual Clauses.

  • Strictly necessary

    For basic site functionality: remembering your language preference, rate-limiting, session handling. No third parties.

    Always on

No Umami measurement

Umami qualifies for the analytics exception and does not require consent, but you can opt out of being measured.